Dubai Police Academy
Graduation at Expo 2020
CAMPAIGNS & EVENTS
SCOPE
In-event screens & show content. Outdoors & digital campaign.
The Brief
The graduation of the Dubai Police Academy, joined by the academies of Abu Dhabi and Sharjah, was staged at Expo 2020: a ceremony of national significance, in front of officials, families, and cameras. Every piece of content shown during the event, and everything promoting it, had to carry the weight of the occasion with zero room for error.
The Outcome
A flawless ceremony for three emirates' academies on Expo 2020's stage, with every frame of event content and every promotional asset directed under one visual language.
