ONE11 Creative Agency
Yearly Campaign and Website
CAMPAIGNS & EVENTS
BRAND
SCOPE
Creative Direction. Website redesign, production overview of showreel, 3D, campaign assets.
The Brief
Once a year, the agency becomes its own client, with everything that implies: the highest expectations, the most opinions, and a portfolio of client work to live up to. The task: redesign the website, produce a showreel worthy of the work inside it, and build the campaign to put both in front of the market.
The Idea
The showreel became the campaign's main asset: storyboarded, directed, and executed to compress the agency's range into one minute, then deployed as the engine of the digital advertising push, with the redesigned website as the destination. Supporting assets, including 3D pieces developed for the campaign.
The Outcome
A full self-rebrand cycle delivered while running client work in parallel: website, showreel, 3D assets, and campaign, all under one creative direction.
