CHEVROLET
Tahoe Launch, Interactive Video Campaign
CAMPAIGNS & EVENTS
SCOPE
Production Oversight. Creative Campaign.
The Brief
Chevrolet was launching the new Tahoe in a market where every car launch looks the same: hero shots, desert roads, a voiceover about power. The brief was to make the audience do something no car ad had asked of them in the region before: participate.
The Idea
An interactive video, the first of its kind in the region's automotive industry, letting viewers steer the experience.
The Outcome
The interactive video led to 500K views during the first month.
