NISSAN
Riyadh Season. A six-month activation at one of the world's biggest entertainment seasons.
CAMPAIGNS & EVENTS
SCOPE
Creative Direction. Visual Content.
The Brief
Nissan needed a presence at Riyadh Season, a festival bringing millions of visitors over months.The challenge: a stand striking enough to compete with an entire entertainment city around it, and visual content that could stay fresh across a six-month run.
The Outcome
At ONE11 Creative Agency, in collaboration with Memories Events Management, we created the activation and visual content for the Nissan stand at Riyadh Season, which lasted 6 months. Delivering a sustained brand presence through the full run of one of the world's largest entertainment festivals, in front of an audience of millions.
