Ki'il Tulum
Brand Identity and Illustration for an upscale Mexican restaurant.
BRAND
ILLUSTRATION
SCOPE
Full Brand Development: naming, strategy, identity, illustration, patterns, collaterals. Personal project.
The Brief
A self-set challenge with a personal root: after a trip through the Mayan Riviera left me feeling like a tourist in my own country, I set out to bottle that feeling. The concept: an upscale Mexican restaurant fusing the region's vibrant culture with a touch of luxury.
The Idea
Ki'il, Mayan for "delicious," joined with Tulum, the origin of the cuisine. From there, every element honors artisanal craft: a logo and patterns paying tribute to Mayan craftsmanship, rounded typography echoing abstract glyphs, and a palette drawn from cenotes, jungle, and the Yucatán's blush beaches.
The Craft
The Outcome
A complete brand from a single word: naming, identity, patterns, collateral, and campaign, with the main pattern, textures, and campaign illustrations all painted by hand.
