JOIE FRANÇAISE
BRAND
SCOPE
Full Brand Development: naming, strategy, identity, illustration, patterns, collaterals. Personal project.
The Brief
Joie Française is your luxury passport to the resplendent French Riviera, a bespoke travel agency that curates experiences dripping in elegance, culture, and authentic French flair. The agency specializes in crafting personalized vacations in the sun-dappled playground of the world's elite, guiding discerning clients through the myriad marvels that only the Côte d'Azur can offer.
The Idea
Aiming to combine illustration and brand design, I started a series of personal projects. The first result is Joie Française, a conceptual travel agency that delivers top-notch experiences on the French Riviera.
The Craft
The Outcome
For this captivating project, I crafted the brand's identity, significantly emphasizing illustration, complemented by hand-drawn elements' unique charm.
