Cartier was relaunching the Pasha, one of the maison’s icons, in KSA. The event and campaign had to honor a watch with decades of heritage while making its return feel like news, across the venue, social media, and digital advertising at once. Working at One11 (now Black Frog) alongside Memories Events Management, I led the creation of every visual touchpoint: the event’s look, the social content, and the digital campaign, keeping one coherent world from invitation to venue to feed.